A broker built around the people who make the pour

Cesar is a sales and marketing consultant with more than a dozen years of experience in the San Diego craft beer industry, where he has cultivated strong, enduring relationships with key accounts and customers. He understands that every client has different needs, and he works to navigate each brand and product toward its most impactful and beneficial goal. At the end of the day, he is building something special and unique that he can leave behind for his daughter.

His passion for people and the beer industry drives him to deliver results and create value for his clients and the causes he supports. He has a proven track record in sales and brand awareness, backed by hands-on knowledge of business strategy, brand building, and social media marketing.

As a consultant, he provides a comprehensive range of services to help beverage manufacturers achieve their objectives, including on-premise sales, key account management, brand development, and business expansion.

From La Jolla all the way up to Oceanside and inland to San Marcos and Vista, John provides beer, wine and spirits to on-premises and off-premises buyers in North County San Diego.

John moved from the San Diego State area to Carlsbad in 2022 and immediately fell in love with the community of North County Coastal that he now serves. While still relatively new to the industry, he brings years of sales and service experience to the role and has been a craft beer aficionado for well over a decade.

John understands how to represent brands in the best light while still exceeding expectations for his clients, pairing his knowledge of the local market with a genuine enthusiasm for the producers he supports.